Outcome Tracking Setup

Setup

Outcome tracking connects real conversions (sales, signups, bookings) back to routing decisions.

• Go to Settings → Outcome Tracking
• Copy your tracking_id and routivo_key
• Add the tracking call to your conversion page

After a purchase/signup, send:

POST https://getroutivo.com/api/outcome
Headers: X-ROUTIVO-KEY: your_key
Body: {
  tracking_id: visitor_tracking_id,
  goal_id: 'purchase',
  value: order_total
}

• Routivo ties each conversion back to the routing decision that caused it
• View results in Analytics → Outcomes

The tracking_id is passed as a URL parameter when Routivo redirects visitors. Capture it on your destination page and include it in the outcome call.

Compare options: Routivo vs Linktree and Routivo vs Bitly.